OK, so they aren't really "rules". More like "guidelines" or possibly "strong suggestions"...
1) Our cupcakes will last less than one day at room temperature (obviously, because they will all be eaten immediately).
2) If for some unknown reason the cupcakes are not all eaten, they will last about two days on your counter. No preservatives, additives, or ingredients you can't say and/or spell are used here!!
3) Although we're pretty certain you'll never make it to rule #3, we'll let you know that these cupcakes freeze beautifully.
4) If you do choose to put these babies on ice please, please, PLEASE allow them to come to room temperature before you eat them. Because we seriously think cold cupcakes are just gross.